How to contrast digital pollution?

Urban Proof Anti-digital pollution is born from Alter Ego Italy laboratories. An innovative and professional trichological line, up with the digital acceleration, which introduces the concept of TECH BEAUTY, able to prevent and counteract hair aging caused by digital pollution.

The range consists of two products for hair health:

 Scalp&Skin Concetrate e Hair Nectar

Beauty & Technology

B-Cicardin Anti-Digital Pollution

# extracted from the leaves of Lespedeza capitata grown wild in South Korea


# balances the homeostasis of the scalp

# controls oxidative stress and irritation

# resynchronize the circadian rhythm of the hair

# detoxifies the hair fibers

Urban Shield Technology

# GMO free latest generation technology based on natural sugars derived from corn

# creates an anti-pollution shield that protects against heavy metals, fine dust

# preserves the duration of the cosmetic color

# increases the brightness of the hair

B-Cicardin Anti-Digital Pollution

# extracted from the leaves of Lespedeza Capitata grown wild in South Korea

# balances the homeostasis of the scalp

# controls oxidative stress and irritation

# resynchronize the cicardian rythm of the hair

# detxifies the hair fibers

Urban Shield Technology

# GMO free latest generation technology based on natural sugars derived from corn 

# creates an anti-pollution shield that protects from heavy metals and fine dust 

# preserves the duration of cosmetic color

# increases the brightness of the hair

Poducts

ANTI-DIGITAL POLLUTION PROTECTIVE CONCENTRATE

Protective anti-blue light anti-digital pollution, anti-aging, leave-in concentrate for the scalp and hairline. The massage on the scalp and hairline, once the product is applied, allows the product to actively protect from the emission of digital devices.

ANTI-DIGITAL POLLUTION PROTECTIVE TREATMENT

Leave-in hair protective treatment for anti-blue light, anti-digital pollution and anti-aging action. Applying it evenly on lengths and ends, with towel-dried hair, it creates long-lasting protection on the fiber, leaving hair light and easy to style.

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