All-Season Protection

There are many factors from which we must protect the well-being of our hair: urban pollution such as smog, fine dust, heavy metals and
UV rays. 

 Every day our hair is exposed to the sun, not only during the warm season but also in the colder one.
Neglecting the protection of the hair from ultraviolet rays can cause damage over time if the right precautions are not used.  
Urban Proof All Season is designed to give a 360° protection that lasts all year round, thanks to the complex with UV filter, anti-pollution, moisturizing and anti-fading.

Beauty & Technology

Urban Shield Technology

# OGM free latest generation technology based on natural sugars derived from corn

# creates an anti-pollution shield that protects against external pollutants agents

# preserves the duration of the cosmetic color

# increases the brightness of the hair

Sun Proof Technology

# protects the structure of the hair fiber, both internally and externally, from the damages caused by sun exposure

# performs the action of absorption UV rays

# preserves the tensile strenght of the hair after and during sun exposure

Urban Shield Technology

# OGM free latest generation technology based on natural sugars derived from corn

# creates an anti-pollution shield that protects against external pollutants agents

# preserves the duration of cosmetic color 

# increases the brightness of the hair

Sun Proof Technology

# protects the structure of the hair fiber, both internally and externally, from the damage caused by sun exposure

# performs the action of absorpion UV rays

# preserves the tensile strenght of the tensile strenght of the hair after and during the exposure to the sun 

The products

DETANGLING CONDITIONER WITH UV PROTECTION

Leave-in protective conditioner enriched with Urban Shield Technology anti-pollution and UV filter, to protect the hair from external aggressions all year long. The light texture doesn’t just deliver incredible hair protection, but it also nourishes, detangles and conditions the most rebellious hair.

BEACHSTYLE SPRAY WITH UV PROTECTION

Spray formulated with sea salt, enriched with Urban Shield Technology anti-pollution and UV filter. It gives the hair maximum fullness and body, for a matt finish effect. Ideal for beach looks, to experience summer all year long!

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